Ananda Chakravarty is Vice President for IDC Retail Insights, responsible for the Retail Merchandising, Marketing, Analytics & Media Monetization practice. His core research covers in-store and retail merchandising, digital tools, artificial intelligence, generative AI, intelligent planning, retail marketing, and retail media. It includes application of data and data analytics for retail including pricing, merchandising, tech, and decision making. Ananda builds actionable strategic research focused on retail business merchandising and marketing.

For over 20 years, Ananda has served across the retail spectrum in strategic roles. He drove retail product management at Staples and Talbots, served as an executive at top retail technology vendors such as Oracle Retail and Diebold Nixdorf, and influenced the retail industry as a former analyst at an IDC competitor. Ananda started his digital career with digital business pioneer, Monster.com and drove innovation at The Hartford.