Remember when you needed separate electronic gear to play back music, make phone calls, take pictures, record audio and access the Internet? The year was 2006. It was great for vendors, but a mess of expensive choices for consumers.
Fast forward to the first iPhone only a year later, and we suddenly had all of those functions in sleek, easy to use and competitively-priced smartphones. What Steve Jobs and his engineers did was to engineer not what consumers seemed to want, but what they didn’t realize yet they needed.
The resulting “consolidation curve” that brought a wealth of functions into a single platform also spells the future for retail analytics and decision-making systems. It IS possible to reduce the complexity and expense of many separate retail systems into a single platform that any non-IT users can easily master and profit from.
Having a single and flexible platform for retail analytics and decision-making that’s built around a powerful programming-free interface can deliver a wide variety of benefits. Consider the following that retailers can accomplish with a single, easy to use platform:
Considering that each of these capabilities above are offered as separate functionality today, image the advantages of having them all consolidated into a single smartphone-like platform? This is the difference between retail decision making from the 20th century and what is possible in the 21st century.